Have you ever wondered what exactly a Community Manager does? How about a Social Media Manager? Aren’t they the same thing? The answer is no! Even though there are similar duties, there’s a fine line that separates and characterizes these positions. As more organizations build online customer communities, the lines between community and social media have begun to[…]
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What’s So Different B/W a Community Manager & a Social Media Manager?
By KayChatz Slider Posts, SM Tips, Social Media Feb 12, 2015
Don’t Be A Robo-Brand – Humanize Your Brand!
By KayChatz SM Tips, Social Media, Social Platforms Jan 27, 2015
There are so many myths out there about social media marketing and theres specifically one that I see brands still follow – speaking in a corporate/robotic language. Maybe in traditional marketing tactics it worked, but not when it comes to social media. It’s 2015! Social media is an online space where humans connect with other[…]
Facebook’s Algorithm Change – What it Means for Your Brand
By KayChatz SM Tips, Social Media, Social Platforms Jan 11, 2015
The Change I hope the New Year has been great for you so far, but for Facebook Business Pages, it might’ve been a big hit in the face. Just in case you weren’t aware, Facebook announced back in November 2014, that it would make some changes that will affect Business Pages starting January 2015. “Our[…]
Content strategies are crucial for the success of any social media campaigns by either a business, non-profit or government agency. What is a content strategy? A content strategy flips the tables on traditional, linear marketing by defining the process and then securing the right resources for producing a consistent stream of content mapped to buyer[…]
Every morning when I wake up, the first thing I do is grab my phone, swipe it open and look at any notifications. I scroll through emails, Instagram, Twitter, Facebook, text messages, etc, all still being half asleep, with one eye open. After getting out of bed and eating breakfast, I start my “social day”,[…]
Firstly, what is a Search Engine? A Search Engine is a tool that is web-based which enables users to find any information on the World Wide networking system. The most popular Search Engine is Google, but there are others such as Yahoo, MSN, Bing, etc. They perform two main functions: 1. Indexing and Organizing Data 2. Handling[…]
Connecting with an audience, whether you’re a Non-Profit organization, Government Agency or a Business, could be challenging. Having a presence on social media platforms, such as Facebook, Twitter, Google+, etc, is not enough! You have to identify your audience. Get to know them. Understand them. Listen to what they are saying. How do you do[…]
Social Media launched as a way for family and friends to connect online but businesses, non-profits and government agencies are seeing the advantages that social media can bring in terms of marketing, advertising, public care and feedback. Not only does social media connect you to your long lost cousin across the world, but it now[…]
When I was asked to create a network sketch of my friends, family, co-workers and acquaintances, I was completely lost. I had to download a free community visualization software, Gephi, and had absolutely no background in using these types of softwares, so I was unsure how to go about this. I finally figured it out,[…]
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu, The Art of War Strategies and tactics are crucial necessities when it comes to the success of your business or non-profit organization. But these two terms often get misunderstood and thus the brand fails at reaching[…]