It’s no secret that Facebook is a pay-to-play social platform. If you don’t know by now, Facebook’s organic reach on Facebook pages have been declining, declining and declining over the years and it’s getting even more challenging to grow a Facebook Page in a short period of time – especially with NO budget. As marketers,[…]
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3 Things to Stop Doing on LinkedIn But Do On Facebook
By KayChatz Social Media, Social Platforms Dec 19, 2016
Let’s face it.. we all know there is a problem happening on LinkedIn – and it shouldn’t be happening. LinkedIn defines the platform as “the world’s largest professional network with 400 million active users.” Keyword: Professional. We all know this already, but I thought I’d remind some of the users of what the platform exactly[…]
Every marketer should know the best and worst times to post on social media. I tried some A/B testing using different platforms and different times and saw huge differences. Knowing the best times to reach your audience is one of the trickiest aspects of maintaining your brand’s social media strategy. So that’s why I compiled[…]
Facebook’s Algorithm Change – What it Means for Your Brand
By KayChatz SM Tips, Social Media, Social Platforms Jan 11, 2015
The Change I hope the New Year has been great for you so far, but for Facebook Business Pages, it might’ve been a big hit in the face. Just in case you weren’t aware, Facebook announced back in November 2014, that it would make some changes that will affect Business Pages starting January 2015. “Our[…]
Connecting with an audience, whether you’re a Non-Profit organization, Government Agency or a Business, could be challenging. Having a presence on social media platforms, such as Facebook, Twitter, Google+, etc, is not enough! You have to identify your audience. Get to know them. Understand them. Listen to what they are saying. How do you do[…]
Social Media launched as a way for family and friends to connect online but businesses, non-profits and government agencies are seeing the advantages that social media can bring in terms of marketing, advertising, public care and feedback. Not only does social media connect you to your long lost cousin across the world, but it now[…]
When I was asked to create a network sketch of my friends, family, co-workers and acquaintances, I was completely lost. I had to download a free community visualization software, Gephi, and had absolutely no background in using these types of softwares, so I was unsure how to go about this. I finally figured it out,[…]