It’s obvious that Twitter is a great platform to be utilized by businesses, government agencies or non-profit organizations to promote their brands. They soon learned how hard it was to keep up with the large amounts of followers – and in came automated direct messages (automated DM’s) from third party applications like Tweetadder or Vicconsult. Every[…]
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Content strategies are crucial for the success of any social media campaigns by either a business, non-profit or government agency. What is a content strategy? A content strategy flips the tables on traditional, linear marketing by defining the process and then securing the right resources for producing a consistent stream of content mapped to buyer[…]
Every morning when I wake up, the first thing I do is grab my phone, swipe it open and look at any notifications. I scroll through emails, Instagram, Twitter, Facebook, text messages, etc, all still being half asleep, with one eye open. After getting out of bed and eating breakfast, I start my “social day”,[…]
#StopDropSelfieForMS The ALS Ice Bucket Challenge was, plain and simple, a huge success. It was booming on various social media platforms, with millions of posts on Twitter, Instagram, Vine and Facebook. Not only has it raised more than $100 million for ALS, the progressive neurodegenerative disorder that affects nerve cells in the brain and the[…]
Connecting with an audience, whether you’re a Non-Profit organization, Government Agency or a Business, could be challenging. Having a presence on social media platforms, such as Facebook, Twitter, Google+, etc, is not enough! You have to identify your audience. Get to know them. Understand them. Listen to what they are saying. How do you do[…]
Social Media launched as a way for family and friends to connect online but businesses, non-profits and government agencies are seeing the advantages that social media can bring in terms of marketing, advertising, public care and feedback. Not only does social media connect you to your long lost cousin across the world, but it now[…]
When I was asked to create a network sketch of my friends, family, co-workers and acquaintances, I was completely lost. I had to download a free community visualization software, Gephi, and had absolutely no background in using these types of softwares, so I was unsure how to go about this. I finally figured it out,[…]