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Katy Perry is known for her funky and over-the-top outfits, and her catchy, pop songs like “California Girls” or “I Kissed a Girl”. Her success did not come easy, as she had record deals fall apart but in 2007 she was signed with Capitol and her career was launched after releasing “I Kissed a Girl”.[…]

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When I was asked to create a network sketch of my friends, family, co-workers and acquaintances, I was completely lost. I had to download a free community visualization software, Gephi, and had absolutely no background in using these types of softwares, so I was unsure how to go about this. I finally figured it out,[…]

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“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu, The Art of War Strategies and tactics are crucial necessities when it comes to the success of your business or non-profit organization. But these two terms often get misunderstood and thus the brand fails at reaching[…]

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Social Media is a widespread platform that offers engagement between a person and another. The articles, listed below, include tips and techniques on how to engage using social media. Starting with Andrew Pressault, his article gives solid advice on how to engage with customers and build a brand which will help gain traction and start conversation[…]

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